Thu Jul 19 2022 Team Leader Graphic Design Motion Design This project was in collaboration with Sony Music, to create a recogniseable brand identity for Made You Look and a campaign for their debut single “Sweater”. Our Goal for this project was to create a space for MYL to flourish in the NZ skater scene.
Client - Made You Look
Year - 2024
Campaign
Engaging online & Offline
We created a variety of engaging animated posters for MYL throughout their debut campaign.
Each carrying their own emotional atmosphere, capturing ‘Sweater’s’ essence.
Stories, Stories And More Stories!
Another asset of our campaign was created animated teasers of MYL’s upcoming event with their debut song ‘Sweater’!
Looping Visualisers!
To keep fingers from skipping, we created 3 8 second looping visualisers for Spotify Canvas.
Counting Down The Days!
A core asset of our campaign was its signature event, the street art session! An event celebrating MYL’s debut single sweater and their emerging community. Utilising their campaign on social media, the animated billboard will serve as a final teaser for the event.
The billboard would be seen in aotea square, where the event would be held.