Made You Look

Thu Jul 19 2022

Team Leader
Graphic Design
Motion Design


This project was in collaboration with Sony Music, to create a recogniseable brand identity for Made You Look and a campaign for their debut single “Sweater”. Our Goal for this project was to create a space for MYL to flourish in the NZ skater scene.

Client - Made You Look
Year - 2024







Campaign




Engaging online & Offline



We created a variety of engaging animated posters for MYL throughout their debut campaign.

Each carrying their own emotional atmosphere, capturing ‘Sweater’s’ essence.




Stories, Stories And More Stories!



Another asset of our campaign was created animated teasers of MYL’s upcoming event with their debut song ‘Sweater’!



Looping Visualisers!



To keep fingers from skipping, we created 3 8 second looping visualisers for Spotify Canvas.


Counting Down The Days!



A core asset of our campaign was its signature event, the street art session! An event celebrating MYL’s debut single sweater and their emerging community. Utilising their campaign on social media, the animated billboard will serve as a final teaser for the event. 

The billboard would be seen in aotea square, where the event would be held.





Credits


Motion Amanda Johnson

UX/UI Joshua Tupara

Graphic Danielle Gaensicke & Nikhil Narayan

©DroopyGlassesAmanda JohnsonMay 2025